In May 2022, LinkedIn announced that it would decrease the number of polls displayed in the feed, as a result of user complaints that there were too many polls appearing.
LinkedIn has a feature called Polls that allows you to create a quick poll when you publish a new post. By creating LinkedIn polls, you can generate conversations and gain valuable insights from the people in your network.Additionally, polls can help increase visibility and engagement on your LinkedIn profile, which can boost your brand and enhance your professional reputation.
With LinkedIn polls, you also have the opportunity to reach a wider audience and gain insights from people outside your immediate network, which can help expand your professional network and gain valuable insights into your industry.
However, polls are less predominant as they used to be since LinkedIn reduced their appearance in the feed. Check it by yourself: if you scroll your LinkedIn feed, you may see only a few polls left in contrast with other types of posts.
So how do you create LinkedIn Polls and are they still worth it?
How to set up a LinkedIn Poll
Step 1. Click on "Start a new post" button
Step 2. Look at the options, and click on "Create a poll" icon
Step 3. You can make your own question, choose how many answers people can pick (up to 4), and decide how long you want the question to stay up
Step 4. As an option, you can set how long the poll will last. People will be able to answer the question. After the time is up, you can see the answers people gave, but other people will only see the numbers
Step 5. You’re all set, click on “Done”
Note: you can’t modify a poll once it’s published!
What are the best LinkedIn poll questions?
Creating LinkedIn polls that engage your audience can be a great way to generate conversations and build relationships with potential customers. Here are a few tips to help you generate effective polls questions:
Keep the question simple and clear. Make sure the question can be easily understood by your target audience
Encourage people to share their own opinions in the comments. This can help to generate conversations around the poll and give you valuable insights into what your audience is thinking. It will also please LinkedIn’s algorithm because people will spend more time on your post.
Use polls to test new products or services. Asking your audience for their thoughts and feedback can help you to understand what they are looking for and improve your offering.
We’ve listed below some great examples you can use in your LinkedIn Poll.
LinkedIn poll examples
By asking the right questions, you can tailor your content, products or services to better align with what your audience is looking for, address their pain points, create more relevant and engaging content, and even qualify leads and boost your revenue.
Here are some great LinkedIn poll examples:
Ask your network about their goals
What is your main sales objective this semester?
LinkedIn polls can help you discover the goals and interests of the people in your network. This information can be valuable for tailoring your content, products or services to better align with what your audience is looking for.
Ask your audience about their problems
When was the last time you faced this problem?How important is this problem to you?
By asking questions about the challenges or problems that your audience is facing, you can gain valuable insights into the pain points of your target market. This information can be used to create content, products or services that better address the needs of your audience.
Ask your audience about your content
What kind of content do you prefer on LinkedIn
LinkedIn polls can be used to gauge the interest and preferences of your audience when it comes to the type of content they want to see. This can help you create more relevant and engaging content that will be more likely to be shared and attract more followers.
Ask your audience about your product or service
Which deal would you prefer?
With LinkedIn polls, you can ask your audience for feedback on your products or services, which can help you identify areas that need improvement and make changes to better meet the needs of your target market.
Use polls to qualify prospects
What solutions are you currently using to [insert a topic here]?
LinkedIn polls can be used to qualify prospects. For example, by asking questions about their needs or budget, you can determine whether they are a good fit for your products or services and whether they are a serious prospect or not. This can help you to focus your sales efforts on the most qualified leads, which can increase your conversion rate and boost your revenue.
Are LinkedIn polls still worth it?
We’ve seen that polls are a cost-effective and easy way to interact with your audience and get valuable feedback on what they want, think, and need.
Back in May 2022, LinkedIn revealed that it was going to decrease the amount of polls shown in the feed. This decision was made due to user feedback that there were an excessive amount of polls being displayed.
When you go on LinkedIn, it’s rarer to see polls nowadays.
That’s why we wouldn’t advise you to rely on polls in order to grow and boost your LinkedIn network.
LinkedIn polls can still benefit you in many ways, whether you leverage them to build your personal, generate leads or understand your audience.
If you’re serious about growing your audience, we’ve created Poked to help you maximize the value of your LinkedIn network.
Poked is a powerful tool for professionals looking to manage their entire LinkedIn network. With Poked, you can easily nurture your professional relationships, keeping track of your contacts and ensuring that you never miss an opportunity to connect. Poked lets you organize your inbox, making it easy to follow up with important leads and clients. Whether you're a sales professional, a recruiting manager, or a business owner. Poked will help you stay on top of your professional relationships and take your networking to the next level.